Market Intelligence Analyst
Overview
To manage and operate company’s market intelligence information systems, ensuring that all competitive variables are monitored/reported, in order to have timely and accurate information which will assist the Sales & Marketing team in driving revenue and identifying new sales opportunities. Reports to VP – Sales & Marketing.
Job Responsibilities
- Develop, operate and maintain marketing intelligence information systems to ensure that timely and accurate data is available for decision making processes.
- Develop and foster relationships with internal and external bodies that support the gathering of key market data for accurate feed to the marketing intelligence systems.
- Establish research and analytical market information sources.
- Carry out research projects into industries, sectors, applications and customers; compile and present findings to support product development and marketing strategy delivery.
- Produce periodic marketing intelligence reports (bi-weekly) to all marketing/sales and key senior managers, in order that they are kept abreast of key market developments.
- Monitor and evaluate (using best analysis models) competitor capability (cost structure, logistics, capacity, utilization, strategies and objectives) and produce quarterly reports detailing this information.
- Produce marketing communication materials, including presentations, for use by the Sales & Marketing team.
- Prepare analysis of customer and potential customer sales data to understand potential market trends, potential threats and/or opportunities.
- Extract sales data through databases and compile in specific industry classes for quarterly reporting.
Education and Experience Requirements
- Bachelors degree in business, information systems, accounting/finance or mathematics.
- Three plus years relevant work experience required.
- Knowledge of qualitative and quantitative marketing and sales data analysis
- Strong written and oral communication skills
- Excellent personal computer, Microsoft Powerpoint and Excel spreadsheet skills
Required Skills for Market Intelligence Analyst Job:
- BACHELORS DEGREE REQUIRED
- MINIMUM 3 YEARS EXPERIENCE
- QUANTITATIVE MARKETING AND SALES DATA ANALYSIS SKILLS
- EXCELLENT COMPUTER SKILLS
Stephen James Associates provides professional and managerial placement search services.
Stephen James offers both contingent search services for direct placement and interim search for consultants in a host of disciplines including Accounting & Finance, Banking, Human Resources, Marketing and Sales.
Recognizing the complexity and importance of finding candidates with specific skills and abilities, Stephen James Associates employs a hands-on recruiting approach to guarantee that they deliver the best candidates available.
Stephen James Associates is part of the Allegis Group, the world's largest privately held staffing company.
Allegis Group and its subsidiaries are equal opportunity employers.
Contact Information
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